Details on this deal

Fire Stick 4K £32.99 / Fire Stick 4K Max £39.99 / Fire TV Stick £22.99 / Fire TV Stick Lite £19.99 / Fire TV Cube £99.99 - Prime members

Various reductions on Amazon Fire Stick / Fire TV products for Prime members. Also possible 20% trade in showing. Links below.

Fire Stick 4K £32.99 * 

Fire Stick 4K Max £39.99 * 

Fire TV Stick with voice remote £22.99 * 

Fire TV stick Lite £19.99 * 

Fire TV Cube £99.99 * 

Amazon Fire TV Device comparison

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Fire Stick 4K £32.99 * 

Cinematic experience: watch in vibrant 4K Ultra HD with support for Dolby Vision, HDR10+ and immersive Dolby Atmos audio.

Advanced 4K streaming: elevate your entertainment with the next generation of our best-selling 4K stick, with improved streaming performance.

The only streaming media player with the Xbox app: Stream Forza Motorsport, Starfield, Palworld, and discover hundreds of other high-quality games directly on your Fire TV Stick 4K with Xbox Game Pass Ultimate via cloud gaming. No console required.

Wi-Fi 6 support: enjoy smooth 4K streaming, even when other devices are connected to your router.

Endless entertainment: stream thousands of films and TV episodes. Watch favourites from Netflix, Prime Video, Disney+ and more. Subscription fees may apply.

Stream for free: access thousands of free films and TV episodes from popular advert-supported streaming apps like Amazon Freevee, Twitch and Pluto TV.

Do more with your smart home: control compatible devices such as cameras, lights and more. Press and ask Alexa to check the weather or dim the lights.

Alexa Voice Remote: quickly find, launch and control content with your voice. Get to your favourite apps with preset buttons, and control TV power and volume with one remote.

   https://youtu.be/OMU9ICyVlvw * 

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Fire Stick 4K Max £39.99 * 

Our most powerful streaming stick: elevate your entertainment experience with a powerful processor for lightning-fast app starts and fluid navigation.

Lifelike picture and sound: enjoy the show in 4K Ultra HD, with support for Dolby Vision, HDR10+ and immersive Dolby Atmos audio.

Wi-Fi 6E support: enjoy smoother 4K streaming, even when other devices are connected to your router.

Turn your living space into an art gallery: the first-ever streaming stick with Fire TV Ambient Experience lets you display over 2,000 pieces of museum-quality art and photography.

Do more with your smart home: control compatible devices like cameras, lights and more. Press and ask Alexa to check the weather or dim the lights.

The most storage in a Fire TV stick: Fire TV 4K Max has 16 GB of storage—double that of Fire TV Stick 4K and our other streaming sticks, for even more apps, games and downloads.

Endless entertainment: stream thousands of films and TV episodes. Watch favourites from Netflix, Prime Video, Disney+ and more, plus listen to millions of songs. Subscription fees may apply.

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Amazon Fire TV Stick with voice remote £22.99 * 

Latest release of our best-selling streaming device, 50% more powerful than the previous-generation Fire TV Stick (2019 release) for fast streaming in Full HD. Includes Alexa Voice Remote with power and volume buttons.

Less clutter, more control—Alexa Voice Remote lets you use your voice to search and launch programmes from across different apps. All new preset buttons get you to your favourite apps quickly. You can also control power and volume on your compatible TV and soundbar without needing another remote.

Home cinema audio with support for Dolby Atmos: feel scenes come to life with immersive Dolby Atmos audio, on selected titles, with compatible home audio systems.

Thousands of apps, Alexa skills and channels—including BBC iPlayer, Netflix, YouTube, Prime Video, Now, Disney+, ITVX, Channel 4, My5 and more. Subscription fees may apply.

Amazon Prime members get unlimited access to hundreds of thousands of films and TV episodes.

Live TV—watch your favourite live TV, news and sport with subscriptions to Eurosport, ITVX, Sky News and more. Use the Guide button to see what's available and when.

Free TV—access films and TV programmes from apps such as ITVX, Channel 4, PlutoTV, YouTube, Freevee and more.

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Amazon Fire TV stick Lite £19.99

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Our most affordable Fire TV Stick—enjoy fast streaming in Full HD. Comes with Alexa Voice Remote Lite.

Great for new users—access free films and TV programmes from apps such as Freevee, Youtube, ITVX, Channel 4, PlutoTV and more.

Easy to set up, stays hidden—plug in behind your TV, turn on the TV and connect to the internet to get set up.

Press and ask Alexa—use your voice to easily search and launch programmes across multiple apps.

Endless entertainment—stream hundreds of thousands of films and TV episodes from Netflix, Prime Video, Now, Disney+ and more, plus listen to millions of songs. Subscription fees may apply.

Live TV—watch your favourite live TV, news and sport with subscriptions to Eurosport, ITVX, Sky News and more.

Listen to music—stream on Amazon Music, Spotify and others. Subscription fees may apply.

Control your compatible smart home—ask Alexa to check the weather, dim the lights, view supported live camera feeds, stream music and more.

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Fire TV Cube £99.99 * 

Our fastest-ever streaming media player: provides lightning-fast app starts with an octa-core processor and is twice as powerful as Fire TV Stick 4K Max.

Hands-free Alexa with built-in mic and speakers: control your compatible TV, soundbar and receivers with your voice, even from across the room.

Seamlessly navigate between your entertainment: connect compatible devices and easily switch between streaming, your set-top box, game console or webcam.

Smoother streaming with the latest in Wi-Fi technology: The first-ever streaming media player that features Wi-Fi 6E support.

Picture quality that puts on a show: feel every scene with true-to-life, cinematic 4K and support for Dolby Vision, HDR and Dolby Atmos audio.

Endless entertainment: watch favourites from Netflix, Prime Video, Disney+ and more, plus listen to millions of songs. Subscription fees may apply.

Designed to protect your privacy: built with privacy protection and controls, including an Off button that electronically disconnects the microphones.

Manage your smart home from the display: use Alexa to start video calls, check the weather, get a live view of your security cameras and more.

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Save 20% with trade in

Get an Amazon.co.uk * Gift Card + 20% off one new Fire TV device when you trade in. Choose devices to trade in to get an Amazon gift card equal to their appraised value + get an additional 20% off a new Fire TV device (limit one per customer).

How it works:

1. Choose eligible device(s) associated with your Amazon account or search for other device(s), even if bought elsewhere.

2. Answer a few questions about the condition of your device(s) to receive a trade-in quote. Even non-working devices are eligible.

3. Print a shipping label and send your device(s) for free - we'll verify the condition within 3 days after receipt.

4. Once your trade-in is complete, a limited time promotional discount towards a new Fire TV Cube or Fire TV Stick 4K, plus a bonus £2.99 Amazon.co.uk * gift card will be automatically applied to your account (promotion limit one per customer).